
"Mike’s that rare creative leader who doesn’t just chase big ideas, he makes sure they land exactly where the strategy needs them. Whether he’s launching campaigns or overhauling content systems, he always brought this laser focus to aligning vision with real-world business impact. He leads with humility, builds up the people around him, and never hesitates to roll up his sleeves and dive in. Mike’s the kind of guy you want in the trenches, smart, fast, intentional, and an all-around kick-ass dude. I’d work with him again in a heartbeat."
Tim Banister
Global Director of Experience - Ogilvy
Former Director of Digital - Bestop
"Mike leads with delivering impact! He is constantly looking ahead to push the boundaries beyond today’s experiences, assumptions and status quo, prompting and responsibly challenging what’s possible for the good of the business. His understanding of strategic design and brand positioning is top-level."
Michael Leighton
Director of Design - Polaris
Former VP of Design - Duke Cannon
"In working with Mike as a colleague and supervisor, I greatly valued his authentic passion for car culture, sharp creative edge and straight-shooter presence. Mike is a go-to when you’re looking for an unexpected, stage-setting idea. But what many don’t know is that his creative energy is fully matched by his commitment to community service. Mike and I teamed up for projects benefitting a distressed high school in St. Paul and local community organizations. He consistently took initiative to explore how he might grow in impact at work, locally, and abroad. For those looking for a community-grounded, real, and original thinker in brand and design, talk to Mike."
Kevin Gilboe
Global Engagement Stategy Leader - CCS
Former Head of Design Int - 3M

BRANDS I'VE HELPED FUEL

ABOUT ME
My name is Mike Welter, and for nearly two decades, I’ve led creative from the garage to the global stage delivering performance-first results that move people.
I fuse the visceral thrill of motorsports with branding, visual identity, and campaign design to create experiences that win hearts and shift culture. Think creative that grips like fresh tread, and strategies tuned to accelerate growth, engagement, and loyalty.
From directing small and large-scale shoots to getting hands-on in the trenches, I lead with service, not ego, fueling trust, creative momentum, and breakthrough work at every turn.
I thrive under pressure, and on teams that value speed, soul, and strategic depth. If you’re building a brand that needs both horsepower and heart, let’s connect and put your story on pole.
Brands I’ve helped fuel:
3M, Scotch-Brite, Ford, GM, Chevy, Dodge, Mopar, Jeep, Chrysler, Tesla, Porsche, MINI, Lamborghini, Mercedes, Audi, Acura, Alfa Romeo, Nissan, VW, Rezvani, Meguiar’s, Hoonigan, R-Spec, JYR, Delta, Sherwin Williams, Samsung, Walmart, McDonald’s, Nike, Adidas, Target, TREK, Minnesota Vikings, Minnesota Twins, Minnesota Wild, Guinness, Merrick, Recidar, Pops, 8th Day, Signify…