DIRECTOR WELTER

Leading large-scale shoots feels a lot like guiding an expedition. You’ve got a crew depending on you, unpredictable conditions, and a destination that only comes into focus if everyone moves together. I thrive in that role, mapping the vision, rallying the team, and steering through the unexpected twists that always show up in production. From concept to activation, I bring calm under pressure and a sense of adventure to the process, making sure the journey is just as rewarding as the destination.